Welcome to “Found in Translation,” a blog about the vital role that cross-cultural communication plays in international business.
This blog is built around a simple premise: effective communication is at the heart of all successful business relationships. This is especially true in the context of international business, where good ideas are often “lost in translation” because companies have not taken the time to understand the legal, political, and cultural environment in which they are operating.
Accordingly, my hope is that this blog will serve as a forum for the discussion of two important topics:
- The various ways in which cultural differences impact international business relationships; and
- How companies can understand and prepare for the challenges these differences present.
We hope you enjoy the conversation!
–By David Coddon